ADIDAS ORIGINALS BY MARY KATRANTZOU : LATEST NOVEMBER EDITION

The newest collection of the Adidas Originals is set to hit the shelves on November 15th, 2014. With its constant out of the box collaborations, this time Adidas reinvents sportswear with designer of Greek-origin- Mary Katrantzou. With sports-inspired street wear being such a popular trend in fashion these days, Adidas hits the right note with the latest collaboration.

It is the perfect marriage of athletic wear and the streaks of the designer’s vision. It encompasses brilliant digital graphics along with psychedelic colours and kaleidoscopic patterns. The limited collection of clothing and footwear definitely have the funk factor. The range includes a collection of sneakers, short zip-up dresses, pullovers and jackets that are inspired by her designs but a reflection on sport wear. The 2011 ‘British Fashion Awardee for Emerging Talent’ has definitely set the standards high with such a brilliant collection. Inspired by the track shoes worn during the 1970s-80s, Mary has transformed and given the iconic sports brand a makeover that screams high-end non athletic fashion.

“Mary is a true innovator in her use of color and print as well as her experimentation with embroidery and other applications,” said Dirk Schoenberger, Adidas Sport Style Creative Director. “She brings all of these strengths into the world of sport-inspired style and applies her unique perspective to sneakers and apparel, creating a great fusion of high fashion, street wear and technology.”

With the sports-luxe trend on the rise, looks like this trend is here to stay. Adidas with its designer collaborations manages to keep this sought after trend affordable yet chic at the same time.

A sneak-peek of Adidas Originals X Mary Katrantzou

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