“The basics of design can be taught but not the aesthetics”


An established designer and a recognized member of the FDCI, Ritu Pande is quite an inspiration for women out there who chase their dreams and whose work resonates passion. On first meeting I could feel her pleasure of being a designer just by her story.

These are the kind of designers people look forward  in the industry today. In the designer’s words herself, “The basics of design can be taught but not the aesthetics”.

Before she ventured into the design field, Ritu Pande was in the field of PR for a good 3-4 years before she moved to China. While pregnant, she met Li Xin, a designer who was open to have people in his studio. Having an instinct in fashion, Ritu decided to work and did so for a year and a half when fate brought her to Indonesia.

This was the turning point in her life where an important decision had to be made- To continue working in the field of PR or leap towards the avenue of fashion. Sure enough, she made the right choice and opened her first store in Indonesia called ‘Ave Verum’ meaning light.Dreams took off and there has been no turning back since.

A graduate from LASALLE Chicago, design to her is a form of self expression, an inner voice which gives her joy. Ritu enjoys playing with surface texture techniques in her garments.She would erstwhile enjoy playing with drapes but they are no longer her signature now. She shares similar aesthetics with Gaurav Gupta whose garments are not only innovative, quirky, whimsical but also communicative. In the international domain, she looks up to Ellie Saab whose garments involve alot of lace which is similar to her work. She hopes to reach at his pedestal some day.

Currently stationed at Singapore, right now is an exciting time for her label. She has stepped in alot of markets like Singapore, Hong Kong which provides access to International waters. A very rational individual when it comes to business she quotes, “Fashion is also a profession and not just an art that can exist by itself”

Having to take part with well known designer shows under one platform like the Wills Lifestyle India Fashion Week A/W’15 was an amazing experience for her. It not only gave her the chance to showcase her designs but also an insight into what other designers are doing. Fashion week for her was lots of serious business but an insightful and socializing portal too.

It was a great experiencing such a wonderful lady whose story is an inspiring one. One should learn from her fearlessness and perseverance. You are never too late to learn and never too old to start something new.

Here are some exclusive pictures behind the scenes at WIFW A/W’15.


Sneak Peak into Ritu Pande’s Collection.


World renowned tennis player, Sania Mirza was the showstopper for Ritu Pande’s show


Ritu Pande along with her showstopper, Sania Mirza